Privacy Policy
Effective Date: January 1, 2025
This Privacy Policy (“Policy”) outlines the manner in which Serve Technologies Inc. (“Serve,” “we,” “us,” or “our”) collects, uses, shares, and safeguards personal information in connection with your access to and use of the Serve mobile application, website, and related services (collectively, the “Services”).
By accessing or using the Services, you consent to the collection and use of your information as described in this Policy.
1. Scope of this Policy
This Policy applies to all users of the Services and governs data collected through Serve's mobile app, website, and associated services.
2. Information We Collect
We may collect the following categories of personal and technical information:
- Account Information: Full name, email address, phone number, account credentials, and club preferences.
- Payment Information: Transaction data and card details processed through third-party providers, such as Stripe.
- Technical Data: IP address, device type, operating system, browser type, crash reports, and diagnostic logs.
- Usage Data: Booking activity, app navigation behavior, session duration, and clickstream data.
- Location Data: Approximate or precise geolocation, if user consents.
- User Submissions: Feedback, survey responses, customer service messages, and other voluntary communications.
3. Use of Information
Serve uses personal information for the following purposes:
- To establish, maintain, and administer user accounts;
- To process reservations and payments;
- To deliver transactional confirmations and receipts;
- To personalize user experience and recommend clubs;
- To send service notifications and promotional communications (subject to opt-in consent);
- To analyze usage patterns and improve Services;
- To comply with applicable laws and enforce our Terms.
4. Legal Basis for Processing
For users located in jurisdictions subject to the GDPR or UK GDPR, Serve relies on the following legal bases:
- Performance of a contract (e.g., account creation, bookings);
- Legitimate interests (e.g., fraud prevention, service optimization);
- User consent (e.g., marketing communications, geolocation services);
- Legal obligations.
5. Sharing of Information
We may disclose your personal information to the following categories of recipients:
- Payment Processors (e.g., Stripe);
- Hosting and Analytics Providers (e.g., AWS, Google Analytics);
- Club Partners to facilitate reservations and communications;
- Regulatory Authorities or law enforcement, when required by law;
- Successors or Assigns in connection with a merger, acquisition, or sale of assets.
- Serve does not sell personal data to third parties.
6. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Policy or as required by applicable law. You may request deletion of your data by contacting support@useserve.com.
7. Your Rights and Choices
Subject to jurisdictional requirements, you may have the right to:
- Request access to your personal data;
- Request correction, deletion, or restriction of processing;
- Object to certain processing activities;
- Withdraw consent (where processing is based on consent);
- Opt-out of marketing communications.
- To exercise your rights, contact: support@useserve.com
8. Security
We implement appropriate administrative, technical, and physical safeguards to protect your personal data. However, no security system is completely secure, and we cannot guarantee the absolute security of your information.
9. Children's Privacy
The Services are not intended for individuals under the age of 13, and we do not knowingly collect data from minors without appropriate consent.
10. Third-Party Services
The Services may contain links to or integrate with third-party websites or tools. Serve is not responsible for the privacy practices or content of such third-party providers.
11. International Data Transfers
Your information may be stored and processed in countries other than your country of residence. Where required, we implement appropriate safeguards to protect your data during cross-border transfers.
12. Changes to this Policy
Serve may update this Policy from time to time. Material changes will be communicated via the app or by email.
13. Contact
For privacy-related questions or concerns, please contact:
Serve Technologies Inc.
Email: support@useserve.com
