Fully Customizable
Serve lets your club create and customize any event type—matches, lessons, clinics, open play, tournaments, you name it. Just tell us what you want to offer, and we’ll handle the rest.
Your club, your identity,
we power the full experience
Drive member engagement, brand loyalty, and club growth through
Serve’s end-to-end, fully white-labeled technology platform
Our Platform
CLUB ADMIN
Club & Court Management
Scheduling & Events
Member Directory
Club Announcements
Point-of-Sale
Disputes
Employee Management
Ecosystem Connectivity
Pro Shop
PLATFORM
Data & Insights
Dynamic Pricing
Third-Party Integrations
Marketing Hub
Access & Permissions
Membership Set-Up & Management
HR & Payroll
Rewards
MEMBER APP
Onboarding
Dynamic Booking Engine
Membership Access
Activity Feed
Directory & Profile Page
Newsboard
Scoring & Dispute Submission
For-You Recommendations
RANKINGDynamic Player Ratings
Proprietary Elo-Model
New Player Onboarding
Match Spread Predictor
Match Win & Loss Probability
Player Analytics & Insights
Member Education & Transparency
Filtering & Qualification
ACCOUNT MANAGEMENT
White-Glove Onboarding
Bespoke Data & Analytics Reports
Dedicated Account Management
Feature Request Prioritization
Customer Support
Quarterly Account Reviews
GTM Strategy
Member Engagement
Through the admin portal, employees can create Newsboard announcements to promote events, share exclusive promotions, highlight sponsors, and much more.
Embedded Ratings
After each rated match, players can submit their scores, view past results, and track how their rating evolves over time. Serve gives your members a clear sense of growth and competition.
One platform for member experience and club operations
Serve brings the member-facing app and the club admin dashboard into one system. Operators can configure event types, booking rules, court availability, membership tiers, campaigns, pricing, staff permissions, and ratings while members get a polished, branded mobile experience.
Can clubs customize booking and event types?
Yes. Serve supports matches, lessons, clinics, open play, tournaments, private bookings, court rules, and custom club workflows.
Does Serve include ratings?
Serve includes embedded ratings so players can submit scores, track results, and see their level evolve over time.
How does Serve support club growth?
The platform combines member engagement, promotions, dynamic pricing, bookings, memberships, and analytics so clubs can understand demand and grow revenue.